Cash Flow Potentials

What can you do to ensure your moral compasses are in the right place?  In today's market, core values and ethics are not just important they are critical to a successful business.  People constantly search the Internet for information about companies and people and use that information to make judgments. In fact, someone may be Googling you right now:

• 53% of American adults use search engines to find information about each other¹
• 77% of executive recruiters use search engines to research applicants²
• 26% of college admissions officers use search engines to research candidates³

The most successful businesses and people are those with reputations of high integrity among everyone they deal with. A high level of integrity allows others to build confidence in you and evetually enables you to build a stronger business.  This is one of the most saught after values when comparing competitors. Due to the current economicsituation, it seems that ethics, integrity and honesty are a little shaky. Earl Nightingale once wrote, “If honesty did not exist, it would have to be invented, as it is the surest way of getting rich.” A study at Harvard University concluded that the most valuable asset that a company has is how it is known to its customers, its reputation.

So it is impotant to keep your high values and integrety, making sure your core values are not just empty words, but the foundation of how your business operates.

At the same time, your greatest personal asset should aslo be your values. It is a persons personal reputation, keeping their word and fulfilling their commitments that is of value by others. Your integrity precedes you and affects all of your interactions with other people.

As you grow your business, closely adhering to your innermost beliefs and convictions, your core values are your greatest asset.

1 Pew Internet & American Life
² CareerBuilder
³ University of Massachusetts Center for Market Research

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