Cash Flow Potentials

Our extensive research has identified that many educated individuals who identify a planned path for family development struggle with how to build the family, maintain enough income to thrive and maintain and practice their professional skills. The answer to the issue was overwhelmingly the home-based business - a personal franchise to be more specific. Why? The home-based personal franchise provided easy entry at a low cost, it allowed the stay at home parent to build the business in the daily touch of their activities including daily tasks of managing the household and building parental community. The family benefit from the business in that the home business developer had additional income to allow more spending flexibility and the developer was buying at a wholesale rate for the goods it was consuming so the family was able to experience better products at a lower cost. The professional who entered persoanl franchsing found that building the business kept them stimulated as professionals while they shared that others who had put their careers on hold or had given the up entirely were often bored and non-stimulated. Interestingly we found that people that were building a business from the home were more satisfied with life overall, felt they were living a balanced life and felt financially they were in a better position. As their families grew, so did their business as they were recruiting others in their circle of friends and contacts that were also looking for that healthy work/family balance. Still others told us that the home business was the stepping stone to a higher level of entrepreneurialism that allowed them to develop and incubate their own business concepts that they built once their families were more mature and they were able to commit more resources to building those. Many of the people who developed these secondary businesses continued to thrive in the community they had built in their first home based business and saw those businesses continuing to deliver a passive income that allowed them to branch in these other directions. The key results we discovered included:

• Great community of motivated and energized individuals
• Good ongoing supplemental income while building the business
• Great passive income with continued development of the business
• Outstanding “on the job” entrepreneur training
• Little to no risk
• Better quality products at a lower cost
• Good tax benefits of owning a business

For single parents and non-married business builders.

Our studies extended beyond those who had families because we believed motivations would be similar, and while that was generally true, we found that this segment had some differing characteristics. We found that in the group of single parents and non-married business builders that they were generally more motivated by cashflow potential than community, however, community came up as a the second highest characteristic.

In this case, the single parents wanted a community of driven, positive individuals that were building toward success. We found that this group worked with the kids to bring them more into the business and teach them the key facets of building a business. The single parents felt that this additional income would provide cashflow for increasing the entertainment options of the family while also building cashflow for any emergencies that came up. Our respondents told us that in almost 87.6% of the cases that they did not feel they made enough money to sustain the kind of lifestyle they hoped to provide for themselves and their families and felt that revenue from another source would be necessary to supplement their current income.

The same respondents were concerned that being a single parent limited their options for meeting new people in a positive environment and felt that many single parent organizations simple did not offer the same level of positive and motivated individuals as they found in building a home-based business. The single family also like the convenience of home shipped products as a way to eliminate certain store trips and they also like the tax deductions they received from the business. Most of the respondents who developed their business for more than 6 months commented that they would do it again and in almost all cases refer a friend to a home business.

Single, non- married business developers experienced similar responses, however, that category scored slightly higher in the “building community” segment as they saw the community as way to meet motivated, like minded individuals as well as find a business they could enter young and develop into a mega business by the time they hit thirty years of age. This group also liked that the fact that they were building self sufficient skills that allowed them to build entrepreneurial talents and insights they could use to develop other businesses of their own while enjoying the strong passive income a home based business provided.

About The Author:

Andrew Van Valer is a noted real estate investor, author, speaker, coach and CEO of Zyzyrgy.com and writes on a variety of subjects related to finance, debt reduction, personal franchises and home based businesses.