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The New Professional - Home Business Entrepreneur |
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Like many people, I had a pretty dim view of the overly aggressive sales tactics and misleading meeting agendas that I ran into with many of the earlier direct marketing efforts. Now I see that things have changed for the better - much better! But it is hard to find the people who are building their business in a business like manner. Inventory is not in your home, it's not in your garage, it is at the franchisor and easily obtained through the internet. Supply chain management is superb in these new companies.
For example, Zyzyrgy provides statistics to show why direct marketing is a robust and very efficient model for introducing some products into the market place. And, they show why the type of person involved in network marketing today is truly a professional.
Personal Franchise, direct sales, network marketing and multilevel marketing are all similar terms. They are defined by a business model which pays commissions on a single level or multiple levels of the sales organization. The businesses -
1. Focuses on relationships rather than on closing the sale or booking an order 2. Focuses on information sharing 3. Independent Personal Franchise owner 4. Commissions on their sales through different commission structures
The role of the network marketing channel is to accelerate the movement of products using the most efficient distribution technique: word-of-mouth communication.
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